Fashion that defines the cosmopolitan woman – chic, sassy, bold and urban.

Suitable for every mood, season and occasion.

Tailored to give every woman her personal style-statement.

Synonymous with every modern woman’s style statement, Passion is progressive fashion at its best, offering an exquisite, unique collection of women’s wear.

For the woman that is looking for that little bit more from her wardrobe, our own concept-brand has been delivering what she wants since 2011. By featuring trends and styles that are consistent with a fast-paced, socially-active lifestyle, the brand has captured fashion’s ever-changing nature, suitable for every mood, season and occasion. The collection at Passion is one that is constantly renewed and tastefully tailored to give every woman a personal style statement.

Passion represents confidence, innovation, style and value in an inimitable way – the unique look, the ultimate feeling.


Ghusais Industrial Area 5,
(Near Tasjeel Eppco)
P.O. Box 74928,
Dubai, United Arab Emirates