Novelty Division

Novelty Division

Established in 1983, the Novelty Division (Non Food) of Lals Group is involved in the distribution of a wide range of internationally reputed products to the wholesale and retail trade across GCC markets. Some product categories distributed by the Novelty Division are Entertainment / Leisure, Garments, Gifts, House ware, Party Items, Stationery, Toys & Novelties.


Symphony has a whole range of serving-ware, bakeware, crockery, coffee sets and more made of the highest grade white porcelain and glass.


Harmony is Lals Group’s own-registered brand, that produces and promotes acrylic, plastic, melamine, glass, silicone, kitchen bakeware and other houseware items.


Servewell is a well-known Indian brand that produces a decorative and ethnic range of melamine tableware and serving trays. The brand is quite popular amongst domestic and business buyers.


STOR S.L's product range includes kid's tableware, drinkware, storage boxes and wall stickers, all certified to international safety standards.


Procos is Europe’s leading party goods brand. Established in 1954 in Greece, Procos offers a complete selection of character-themed partyware.

Today, Procos is a key partner with many international and local chains, offering a complete concept of party goods – paper plates, napkins, cups, table covers and other party favours – as well as high quality products and design portfolios.


Toytime is Lals Group’s home brand that promotes a variety of battery-operated remote-controlled toys and an assortment of other games, all complying with international standards for safety.


JCP Plastic has over 30 years of experience in producing food storage, thermoware, and microwave-safe containers. These products come with Super-lock and Microban anti-bacterial technology.


Pegaso is a -50year old Italian brand that focuses on partyware.

Featuring popular fictional characters, the brand's portfolio comprises of balloons to decorations to disposable tableware.


Creative’s is a leading Indian brand that promotes various children’s learning activities, board-games and puzzles. All products are designed to help young children learn in fun-filled environment.


Brand Rovega is a well known brand from indonesia which produces plastic kitchenware items.